On what was, for many, the first working day of 2021, Slack, the collaboration tool which — again, for many — is critical to remote working, reported widespread outages. Slack was acquired by Salesforce before the holidays for $27.7 billion. We are not taking this as an omen for the year ahead, but it means […]
Continue ReadingIn a MarTech Live episode broadcast on the final day of the MarTech conference, we asked Chris Penn whether he saw the operational side of marketing aligning more closely with the campaign/creative side, simply because marketing ops and the marketing stack create opportunities (and place constraints) on what the marketing team can do. Penn is […]
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At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was intrigued by a marketer who wondered whether marketing would be harder as the economy begins to reopen. He suggested it was because the polarization that divides our society on so many issues now extends to the pandemic, and ranges […]
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Believe it or not, you can pay for your web hosting account using bitcoin, if you know where to look. This is a great step towards decentralized living, and it’s easy to do. Why to Pay for Hosting With Bitcoin You can use cash if you want to. Or, you can use your crypto. If […]
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Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. STACK IT UP. Marketing technology management platform CabinetM has updated its SkillStack tool with new features to help MOPs teams take full advantage of their marketing […]
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For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands […]
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John McAfee had an exclusive interview with Larry Sharpe about crypto, privacy coins, and his libertarian campaign for President. In this interview, McAfee puts out a call-to-action for the small and elite segment of cryptocurrency enthusiasts who want to learn his secrets. He describes his new, decentralized crypto trading platform, and gives some tips on […]
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As with any kind of solid marketing plan, a business’s social media marketing plan must have a specific target audience, the targeted audience, and products to supply them with. Once you have figured these things out, you can move ahead and implement some of the tips that will be provided in this article. Select a […]
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Google rolled out its Core Update between June 3 and June 8, 2019. As a result, CCN’s organic traffic dropped by 71% on mobile, according to the website. With this drop in traffic, the company claims that its daily revenue has dropped by more than 90%. They were previously aggressive with building out a team […]
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Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app. […]
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