LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app.
Alert notifications get higher visibility. The “Alerts” icon that notifies a user when engagement has happened with a saved lead is now part of the Sales Navigator’s main menu bar on desktop and mobile. The company has also added three new alert notifications:
- When someone connected to a saved account views the user’s profile.
- When a saved account has raised funding.
- When a saved lead has engaged with a LinkedIn post from the user’s company.
New Custom Lists. Sales Navigator’s Custom Lists allow users to create unlimited, customized lists for saved leads and accounts. The lists can be viewed on desktop or the mobile version of the app, with the ability to add notes to entries on the list and filter the list by details like “people who have changed jobs in the last 90 days,” or “people who have posted on LinkedIn in the past 30 days,” or “companies who have had senor leaderships changes in past three months.”
More mobile updates. All the search features available on Sales Navigator’s desktop version are now available on its mobile app, including advanced search filters, viewing search history and the ability to save searches across devices.
A new “Reports to” field and Admin updates. Another update to the tool includes a new “Reports to” field on the lead page to track direct reports. LinkedIn is also giving Sales Navigator Admins more control around assigning users to managing groups and has integrated Sales Navigator into the Account Center as a LinkedIn platform. This means any Admin who may be managing other LinkedIn properties for their company — such as LinkedIn Learning or Recruiter — will be able to manage Sales Navigator from the same account.
There are also new integrations with PointDrive — a tool used to track engagement activity — and Zoom, which will be the first partner for the Web Conferencing category in the Sales Navigator Application Platform (SNAP).
Why it matters. LinkedIn’s recent updates to its Sales Navigator management tool makes it a more robust platform for sales teams. More importantly, the moves to bring more of its desktop features to the mobile app are evidence that LinkedIn finally understands how crucial a mobile experience is when designing a sales tool focused on lead management.
The post LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features appeared first on MarTech Today.
Source: Amy Gesenhues, MarTech Today
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