On what was, for many, the first working day of 2021, Slack, the collaboration tool which — again, for many — is critical to remote working, reported widespread outages. Slack was acquired by Salesforce before the holidays for $27.7 billion. We are not taking this as an omen for the year ahead, but it means […]
Continue ReadingIn a MarTech Live episode broadcast on the final day of the MarTech conference, we asked Chris Penn whether he saw the operational side of marketing aligning more closely with the campaign/creative side, simply because marketing ops and the marketing stack create opportunities (and place constraints) on what the marketing team can do. Penn is […]
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At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was intrigued by a marketer who wondered whether marketing would be harder as the economy begins to reopen. He suggested it was because the polarization that divides our society on so many issues now extends to the pandemic, and ranges […]
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Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. STACK IT UP. Marketing technology management platform CabinetM has updated its SkillStack tool with new features to help MOPs teams take full advantage of their marketing […]
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For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands […]
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Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app. […]
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Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100. As a conversational format sometimes assisted by AI, chatbots provide a different opportunity for marketers than, say, the structure and presentation of […]
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Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study conducted by Marketing Land parent company Third Door Media, released Thursday, underscores Amazon’s ad business is just getting started. Is Amazon ready to rival Google and Facebook? Marketers acknowledge the platform’s rapid growth […]
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Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as […]
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Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why an ad won’t deliver. Why advertisers should care Facebook’s Marketing API v3.2 will now alert advertisers if an ad fails to deliver and will offer more details on what happened. Part of the […]
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