MarTech Minute: Salesforce to launch ‘return-to-work’ readiness hub, new tools from CabinetM, Widen

Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. STACK IT UP. Marketing technology management platform CabinetM has updated its SkillStack tool with new features to help MOPs teams take full advantage of their marketing […]

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Why marketers need identity to build consumer trust in a cookieless world

For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands […]

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LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features

  Sales Navigator’s new Custom List view works on desktop and mobile. LinkedIn announced new updates to its Sales Navigator platform on Wednesday. Since launching the “Deals” features in August, the sales management platform has introduced new engagement alert notifications, added a Custom List feature and extended all desktop search features to the mobile app. […]

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Quick guidelines for getting users info they need in chatbots

  Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100. As a conversational format sometimes assisted by AI, chatbots provide a different opportunity for marketers than, say, the structure and presentation of […]

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How can Amazon chip away at the duopoly?

  Twin Design / In September, Amazon reportedly became the third biggest ad seller in the United States. A new study conducted by Marketing Land parent company Third Door Media, released Thursday, underscores Amazon’s ad business is just getting started. Is Amazon ready to rival Google and Facebook? Marketers acknowledge the platform’s rapid growth […]

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