Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100. As a conversational format sometimes assisted by AI, chatbots provide a different opportunity for marketers than, say, the structure and presentation of […]
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Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study conducted by Marketing Land parent company Third Door Media, released Thursday, underscores Amazon’s ad business is just getting started. Is Amazon ready to rival Google and Facebook? Marketers acknowledge the platform’s rapid growth […]
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Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking strategy makes it easier for your pages to be indexed and to rank, as […]
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Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why an ad won’t deliver. Why advertisers should care Facebook’s Marketing API v3.2 will now alert advertisers if an ad fails to deliver and will offer more details on what happened. Part of the […]
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Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks. Why marketers should care Vimeo announced on Monday that it is the first video […]
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Content marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will provide B2B and B2C marketers with a greater understanding of how their content is performing compared to competitors. In June, Skyword released the next generation of its platform, called Skyword 360, and last month it broadened into […]
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Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers. What this means. For the past year or so, the San Francisco-based firm has […]
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Snap Inc. released its third-quarter earnings results on Thursday, reporting revenues of $297.6 million for the quarter — a 43 percent jump year over year, and new record. However, the company reported a loss of two million daily active users (DAUs) from last quarter, dropping to 186 million in Q3. Snap’s gradual revenue growth. At […]
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Social media is a terrific breeding ground for travel envy — there is no faster way to find yourself wishing you were in a more exotic, warmer and more pleasant climate than to view someone else’s social media images of already being there. And among the social sites, Instagram, with its photo-centric orientation, has ben […]
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Attribution is a pain point for companies of all shapes and sizes. There are so many options; so many decisions to be made, and there are no clear rules or parameters to guide you. There are no rules in the sense that there aren’t clear outlines for how to do attribution “correctly” because attribution can […]
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