Realeyes says it can measure if people are paying attention to ads

Realeyes’ dashboard measuring the attention of a test viewer. As artificial intelligence (AI) its machine learning subset get more advanced, analytics get deeper and more nuanced. One proof point: Realeyes’ new technology that can tell advertisers if test viewers are paying attention or not. Emotional tracking is not new. Tobii has been offering eye tracking […]

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GDPR complaints stack up across the EU as regulators prepare to issue fines

It’s almost five months since Europe’s General Data Protection Regulation (GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States toward stricter state data privacy laws such as California’s Consumer Privacy Act (CCPA) as well as possible federal legislation. More laws, mean more tools. […]

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Adobe completes Magento integration, aims to ‘make every moment shoppable’

In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating Magento into its Experience Cloud. In Adobe’s sky, there are clouds that contain other clouds. So, the Experience Cloud contains the Marketing Cloud, the Analytics Cloud, the Advertising Cloud — and, with the acquisition, […]

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MarTech Today: IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools

  Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to […]

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Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud

This week, Pandora launched analytics tools for advertisers to use on its audio platform. The move represents another step in the platform’s ascendancy to a major platform for advertisers. It’s about time. Prior to this week, the streaming audio platform offered minimal online analytics to its advertisers, relying on offline impact and incremental visitation lift […]

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Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence

The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Gilles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands […]

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