The time for the question, “Are AI and machine learning here to stay, or are they momentary fads?” has long passed. Now, the answer is a resounding “yes.” Artificial intelligence, and its subset, machine learning, are integral to marketing these days. The real question that marketers need to be asking themselves is: “What is […]
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Jeff Bezos has been busy building stores, and rockets, and distribution centers, and a knockoff of Pinterest. He’s a bit late to the game, but that has never stopped Amazon from figuring out ways to monetize on improvements to existing technology. They took ecommerce to a whole new level, and now dominate the realm of online […]
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Source: James Bourne, Blockchain Technology News The rationale is an intriguing one. Consumers need trust in their advertising. Blockchain technologies focus on the aspect of trust. How can we marry the two? One company looking to focus on this is Permission.io. The company rebranded from Algebraix.io earlier this month to ‘reaffirm its commitment to create […]
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5 September 2018 – Founded by technology enthusiasts and supported by an eminent advisor pool, the Eligma company is dedicated to changing the world of commerce as we know it. After the success of their public crowdsale in May, which raised over 10 million USD despite market uncertainties, the company is launching several of its solutions. […]
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There has been quite a bit of chatter about Coinbase lately, most notably its cryptocurrency custody service, targeted at high net worth individuals and financial institutions. The company has also been engaged in a number of other activities, including its GiveCrypto fund to end poverty, and its investment in a new stablecoin, Reserve that’s also […]
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Harvard University is stepping up its curriculum on blockchain technology, cryptocurrency and investing. In partnership with Reflective Ventures, the Harvard Undergraduate Blockchain Group (HUBG) will offer courses designed to improve cryptocurrency investment literacy. HUBG will provide students with an opportunity to learn the basics of blockchain technology, while engaging organizations and open-source communities. According to […]
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In January 2018, Facebook placed a ban on cryptocurrency and ICO advertising on its platform, when Bitcoin prices were more than double what they are today. There was speculation that this could be in preparation for a Litecoin integration with Facebook, or that a new “Facecoin” was on the horizon. In addition to the Facebook […]
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Thomson Reuters is arguably one of the most authoritative news and data sources in existence. Many news and media outlets subscribe to the Reuters data feed, from which they get their story ideas and facts. According to an announcement on June 13, Reuters has partnered with MarketPsych Data LLC to expand its data profile to […]
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Large institutions and multinational corporations are scrambling to acquire intellectual property, and Mastercard has submitted a new patent application for a new method of verifying coupon authenticity using blockchain technology. The application that was filed on November 29, 2016 is titled, “Method and System for Authentication of Coupons vis Blockchain” and was published on May […]
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American Express has partnered with digital retailer, Boxed to integrate Hyperledger blockchain technology into its rewards program. Using the functionality of Hyperledger, the company will enable its merchants to create custom Membership Rewards programs for AmEx cardholders. In this pilot program, members will be able to earn five times the normal amount of points when […]
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