No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The platform commissioned research panel Market Cube to survey about 500 B2B sales professionals and 500 business decision makers to find out how buyers and sellers are working together and apart. Here’s what you need to know. Sales people […]
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Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn’t going to be the next big thing. Yes, voice search is disrupting text-based searches, […]
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Realeyes’ dashboard measuring the attention of a test viewer. As artificial intelligence (AI) its machine learning subset get more advanced, analytics get deeper and more nuanced. One proof point: Realeyes’ new technology that can tell advertisers if test viewers are paying attention or not. Emotional tracking is not new. Tobii has been offering eye tracking […]
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It’s almost five months since Europe’s General Data Protection Regulation (GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States toward stricter state data privacy laws such as California’s Consumer Privacy Act (CCPA) as well as possible federal legislation. More laws, mean more tools. […]
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In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating Magento into its Experience Cloud. In Adobe’s sky, there are clouds that contain other clouds. So, the Experience Cloud contains the Marketing Cloud, the Analytics Cloud, the Advertising Cloud — and, with the acquisition, […]
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to […]
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Facebook-owned Instagram reportedly is testing a new privacy setting that could lead to more targeted ads directed at consumers. The new privacy setting would enable Instagram to share users’ location history with Facebook. According to TechCrunch, that “means your exact GPS coordinates collected by Instagram, even when you’re not using the app, would help Facebook […]
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This week, Pandora launched analytics tools for advertisers to use on its audio platform. The move represents another step in the platform’s ascendancy to a major platform for advertisers. It’s about time. Prior to this week, the streaming audio platform offered minimal online analytics to its advertisers, relying on offline impact and incremental visitation lift […]
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The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Gilles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands […]
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In the marketing world, you can’t go any further than the next trend piece or trade publication article before you read about artificial intelligence (AI). It’s said that AI will revolutionize the marketing tech stack; AI will help marketers tap into big data; AI is the key to unlocking the marketing potential of the IoT. […]
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