Category: Adtech

More than just a name: What marketers need to consider when designing a virtual assistant’s persona

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Consumers are becoming increasingly comfortable chatting with popular brands’ virtual assistants, making the AI-powered technology one of the most impactful ways for brands to communicate with their customers. And with the increasing success of digital, voice and kiosk assistants,  we can expect even more of these AI-powered personalities to emerge. In fact, recent research shows […]

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Google receives new MRC accreditations, touts 3rd-party measurement progress

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  Google announced on Wednesday new accreditations from the Media Ratings Council (MRC) across its ad products and updates to third-party measurement capabilities for Google and YouTube. The company says it is committed to industry standards to help marketers compare performance across ad sellers. MRC accreditations span across products. The company said it has gained […]

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MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ […]

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Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing

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Ahead of Wednesday’s Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices on the matter known. The latest is from the government itself. The National Telecommunications and Information Administration (NTIA) on Tuesday added an “unpublished notice” to the Federal Registry asking for public comment on the […]

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Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement

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  Thunder Experience Cloud and LiveRamp are announcing a new partnership that offers the first personalization and measurement ad platform for the entire LiveRamp identity graph. “We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and server. People-based profiles versus cookie-based. LiveRamp’s IdentityLink […]

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With Customer 360, Salesforce brings a single customer view to its B2C side

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The B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other components. But that hasn’t been the case for the B2C side, where brands themselves had to implement the platform connectors to tie together different customer records across applications for point-to-point connectivity. In […]

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Salesforce launches Einstein Voice for ‘conversational CRM’

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Two products being announced: Einstein Voice Assistant and Einstein Voice Bots. Einstein Voice Assistant promises more intuitive interaction with Salesforce tools and data; Voice Bots will enable Salesforce customers to build their own voice assistants quickly and simply. The products won’t be available until summer and winter 2019; pricing has not been determined. Ahead of […]

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