Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks. Why marketers should care Vimeo announced on Monday that it is the first video […]
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Content marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will provide B2B and B2C marketers with a greater understanding of how their content is performing compared to competitors. In June, Skyword released the next generation of its platform, called Skyword 360, and last month it broadened into […]
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Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers. What this means. For the past year or so, the San Francisco-based firm has […]
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Snap Inc. released its third-quarter earnings results on Thursday, reporting revenues of $297.6 million for the quarter — a 43 percent jump year over year, and new record. However, the company reported a loss of two million daily active users (DAUs) from last quarter, dropping to 186 million in Q3. Snap’s gradual revenue growth. At […]
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Attribution is a pain point for companies of all shapes and sizes. There are so many options; so many decisions to be made, and there are no clear rules or parameters to guide you. There are no rules in the sense that there aren’t clear outlines for how to do attribution “correctly” because attribution can […]
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No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The platform commissioned research panel Market Cube to survey about 500 B2B sales professionals and 500 business decision makers to find out how buyers and sellers are working together and apart. Here’s what you need to know. Sales people […]
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Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn’t going to be the next big thing. Yes, voice search is disrupting text-based searches, […]
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Realeyes’ dashboard measuring the attention of a test viewer. As artificial intelligence (AI) its machine learning subset get more advanced, analytics get deeper and more nuanced. One proof point: Realeyes’ new technology that can tell advertisers if test viewers are paying attention or not. Emotional tracking is not new. Tobii has been offering eye tracking […]
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It’s almost five months since Europe’s General Data Protection Regulation (GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States toward stricter state data privacy laws such as California’s Consumer Privacy Act (CCPA) as well as possible federal legislation. More laws, mean more tools. […]
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In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating Magento into its Experience Cloud. In Adobe’s sky, there are clouds that contain other clouds. So, the Experience Cloud contains the Marketing Cloud, the Analytics Cloud, the Advertising Cloud — and, with the acquisition, […]
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