The B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other components. But that hasn’t been the case for the B2C side, where brands themselves had to implement the platform connectors to tie together different customer records across applications for point-to-point connectivity. In […]
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Salesforce is redesigning its iOS app as part of a strategic partnership that will provide new tools for Salesforce developers, including its first mobile SDK, and developer training to build native apps. The company plans to redesign its app in early 2019 to take advantage of new features for iOS 12. The tech giants announced […]
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In an official announcement Tuesday, Google said that it will allow registered crypto exchanges to advertise in the U.S. and Japan. Google is set to update its ad policy in October, reallowing some crypto businesses to advertise on its platform. The company announced this in an official post Tuesday, September 25. According to the official […]
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Two products being announced: Einstein Voice Assistant and Einstein Voice Bots. Einstein Voice Assistant promises more intuitive interaction with Salesforce tools and data; Voice Bots will enable Salesforce customers to build their own voice assistants quickly and simply. The products won’t be available until summer and winter 2019; pricing has not been determined. Ahead of […]
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When WeWork acquired Conductor, an SEO and content marketing platform, in March, I interviewed Conductor CEO Seth Besmertnik. I was struck by his emphasis on customer-first “ethical marketing.” We agreed to a follow-up interview to further explore what ethical marketing means in principle and practice — especially in the context of recent data and […]
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Adobe’s new Virtual Analyst doesn’t need questions to provide answers Sep 24, 2018 by Barry Levine The AI-powered addition to the Analytics Cloud is designed to alert marketers to data […]
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The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its Analytics Cloud, announced Monday. It employs the company’s Sensei artificial intelligence layer to find the “unknown unknowns,” even when the user hasn’t asked for that specific info. How it works. […]
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A screenshot from the AR preview for “The City.” Augmented reality has a new job: promoting a podcast series. That’s how USA Today is using the technology, for its 10-episode podcast series “The City” that becomes available today. Employing original investigative reporting by the publication’s podcast staff, the series chronicles the early-90s story of an […]
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Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data […]
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for […]
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