Tag: adtech

MarTech Today: IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools

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  Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to […]

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Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud

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This week, Pandora launched analytics tools for advertisers to use on its audio platform. The move represents another step in the platform’s ascendancy to a major platform for advertisers. It’s about time. Prior to this week, the streaming audio platform offered minimal online analytics to its advertisers, relying on offline impact and incremental visitation lift […]

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Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence

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The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Gilles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands […]

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Today’s CMO must tackle these 3 challenges

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Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran marketing operations expert and author of “The Rise of the Revenue Marketer,” Qaqish believes the three primary challenges facing CMOs […]

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California’s new bot law forces companies to tell you when you’re interacting with a machine

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Earlier this year at Google I/O, the company’s developer conference, Google demonstrated an AI technology called Duplex. The AI-powered conversational bot sounded indistinguishably like a human during recorded human-computer interactions over the phone. This was the Turing test realized. When I asked Google later about how it would handle the ethical issue of disclosure to […]

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Adobe bringing digital targeting, measurement capabilities to Linear TV

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Last year Adobe launched Adobe Advertising Cloud TV to bring data-driven planning and targeting to video advertising across screens, including traditional TV (linear TV). Last week at an annual customer conference, the company announced a new round of partnerships and integrations, including offline measurement. Range of data partners. Adobe is integrating Nielsen national TV ratings, […]

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MarTech Today: Scott Brinker’s ‘Four Forces,’ Findera’s search engine for business pros & 50 million hacked Facebook accounts

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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Sep 28, 2018 by Barry Levine In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between […]

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