Getting Around the Google Ad Ban on ICO and Cryptocurrency Websites

Google recently announced that it would lift its moratorium on certain types of cryptocurrency advertising. Specifically, Google will allow registered cryptocurrency exchanges to advertise in the US and Japan. In simple terms, if your company runs a cryptocurrency exchange like Coinbase that is registered and licensed, you can advertise. Licensure, such as BitLicense in New […]

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More than just a name: What marketers need to consider when designing a virtual assistant’s persona

Consumers are becoming increasingly comfortable chatting with popular brands’ virtual assistants, making the AI-powered technology one of the most impactful ways for brands to communicate with their customers. And with the increasing success of digital, voice and kiosk assistants,  we can expect even more of these AI-powered personalities to emerge. In fact, recent research shows […]

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ICO Survival Guide for Ad Bans on Facebook, Mailchimp, Google & Twitter

Mailchimp has joined the bandwagon against ICOs by prohibiting email campaigns on their platform, according to the company’s acceptable use policy. This puts them in the same anti-crypto coalition as Facebook, Twitter and Google, with their plans to ban ICO ads. According to Mailchimp’s modifications to their Terms of Use, “we cannot allow businesses involved […]

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#DeleteFacebook Campaign Creates Opportunity for Blockchain ICOs

Although it’s debatable whether Cambridge Analytica actually did anything outside of Facebook’s Terms of Service, with regard to how the organization collected and utilized customer data, the #DeleteFacebook campaign is very real. Highly influential people have joined the bandwagon, including tech titan Elon Musk who took down the Facebook pages for Tesla and SpaceX. Facebook […]

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