Eating out with friends or family can be a wonderful experience full of good food, fellowship and an all-around feeling of fraternal bliss. Planning to eat out with a group of friends and family, on the other hand, often turns into a friction-filled experience when one realizes that it is almost impossible to find a […]
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Integral Ad Science (IAS) released a media quality report for the first half of the year (registration required) this week that shows a slightly more optimistic picture of an industry that’s been beleaguered by challenges in viewability, ad fraud and brand safety for the past few years. Overall, the industry is seeing a healthy jump […]
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The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform […]
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For Google, a bit of backtracking. In the wake of controversy over its Chrome browser that dominated headlines this week, the search giant has said it will change some of the ways the web browser operates. Concerns had been raised this week over how the company tracks users via Chrome. As had been reported via The […]
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A site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based eye-tracker, a lightweight product that is designed for fast user experience testing. Called the Tobii Pro Sprint, it offers a strip-shaped USB-linked camera that sits under a user’s computer screen, plus an extension […]
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Google recently announced that it would lift its moratorium on certain types of cryptocurrency advertising. Specifically, Google will allow registered cryptocurrency exchanges to advertise in the US and Japan. In simple terms, if your company runs a cryptocurrency exchange like Coinbase that is registered and licensed, you can advertise. Licensure, such as BitLicense in New […]
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Consumers are becoming increasingly comfortable chatting with popular brands’ virtual assistants, making the AI-powered technology one of the most impactful ways for brands to communicate with their customers. And with the increasing success of digital, voice and kiosk assistants, we can expect even more of these AI-powered personalities to emerge. In fact, recent research shows […]
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Google announced on Wednesday new accreditations from the Media Ratings Council (MRC) across its ad products and updates to third-party measurement capabilities for Google and YouTube. The company says it is committed to industry standards to help marketers compare performance across ad sellers. MRC accreditations span across products. The company said it has gained […]
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ […]
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Four months after General Data Protection Regulation (GDPR) came into effect, France is seeing a rise in data privacy complaints. The country’s CNIL agency announced on Tuesday (Sept. 25) that it’s received 3,767 complaints since May 25, which is when the GDPR went into effect. That is an increase from 2,294 complaints over the same period last […]
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