MarTech Today: Scott Brinker’s ‘Four Forces,’ Findera’s search engine for business pros & 50 million hacked Facebook accounts

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Sep 28, 2018 by Barry Levine In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between […]

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Opinion: Europe Must Embrace Blockchain to Avoid “Cybercolonization”

An opinion piece on why attracting foreign investments might not be a good idea The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of Cointelegraph.com. On September 27, the EU Competitiveness Council met in Brussels to discuss how to support Europe’s digitization, particularly with regard to […]

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Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens

  The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform […]

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Google receives new MRC accreditations, touts 3rd-party measurement progress

  Google announced on Wednesday new accreditations from the Media Ratings Council (MRC) across its ad products and updates to third-party measurement capabilities for Google and YouTube. The company says it is committed to industry standards to help marketers compare performance across ad sellers. MRC accreditations span across products. The company said it has gained […]

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