Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there […]
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To connect directly with their customers in the supermarket, food brands are turning to quick response (QR) codes. Foster Farms, which offers chicken and other poultry products, decided to put the codes on its product packaging. Their offering is dubbed DORI, which stands for deals, offers, recipes and information. In order access the resources that […]
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Source: Eligma Created by e-visionaries and advised by experts from companies like Google, Apple and Intel, the Eligma startup continues along its roadmap of smart commerce solutions with the latest technologies including blockchain. After a successful last week’s launch of its MVP − Elly, an AI shopping assistant, Eligma presented a second product. Elipay is […]
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For Google, a bit of backtracking. In the wake of controversy over its Chrome browser that dominated headlines this week, the search giant has said it will change some of the ways the web browser operates. Concerns had been raised this week over how the company tracks users via Chrome. As had been reported via The […]
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Following initial excitement around the Apple iPhone XS series, sources familiar with the supply chain claim that demand for the devices could slow. Already, the first wave of iPhone XS and XS Max sales are said to be weaker than the generation of iPhone 6 devices, DigiTimes reported. The reason? The iPhone XS Max’s “extremely […]
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ […]
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Four months after General Data Protection Regulation (GDPR) came into effect, France is seeing a rise in data privacy complaints. The country’s CNIL agency announced on Tuesday (Sept. 25) that it’s received 3,767 complaints since May 25, which is when the GDPR went into effect. That is an increase from 2,294 complaints over the same period last […]
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One card to rule them all: the mantra rings throughout the payments realm, and smacks of some sorcery and swashbuckling movies one may remember. Like a scene out of a Tolkien movie, though, the lure of that mantra has left a lot of bodies in its wake, where peril outweighed promise, where startups burned through cash. […]
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Salesforce is redesigning its iOS app as part of a strategic partnership that will provide new tools for Salesforce developers, including its first mobile SDK, and developer training to build native apps. The company plans to redesign its app in early 2019 to take advantage of new features for iOS 12. The tech giants announced […]
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Apple and Salesforce announced Monday (Sept. 24) that they have inked a strategic partnership to create new mobile apps for businesses. In a press release, the companies announced that Salesforce is redesigning its iOS app to include new features that are exclusive to iOS. The companies will also provide tools and resources to Salesforce developers […]
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