This week, Pandora launched analytics tools for advertisers to use on its audio platform. The move represents another step in the platform’s ascendancy to a major platform for advertisers. It’s about time. Prior to this week, the streaming audio platform offered minimal online analytics to its advertisers, relying on offline impact and incremental visitation lift […]
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In the marketing world, you can’t go any further than the next trend piece or trade publication article before you read about artificial intelligence (AI). It’s said that AI will revolutionize the marketing tech stack; AI will help marketers tap into big data; AI is the key to unlocking the marketing potential of the IoT. […]
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SkySparc is enhancing its data analytics solution designed for bank and corporate treasury and finance functions, according to a press release issued Thursday (Oct. 4). OmniFi, the data management and analytics solution developed by SkySparc, has been upgraded to heighten automated data exchange capabilities, with the solution able to move data regardless of its format, […]
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When the American Production and Inventory Control Society, otherwise known as APICS, formed more than 60 years ago, its very name exemplified how organizations approached improvements in their supply chains. For APICS, that meant targeting companies’ inventory management and production processes. They’re both key parts of overall supply chain management – which itself is evolving […]
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The computing giant IBM is becoming an established label in blockchain innovation, with numerous projects in action well beyond the experimentation phase. Just in the last month, the firm launched TradeLens with shipping behemoth Maersk – offering a shipment-tracking network across 20 port and terminal operators and 235 marine gateways globally. That’s as well as […]
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New research on ICOs’ spending habits reveal over $700 million “realized” in profits and almost $100 million remaining. Initial Coin Offerings (ICOs) have almost broken even on funds sold versus funds they raised, new research by Hong Kong cryptocurrency trading platform BitMEX revealed Monday, October 1. The findings, compiled in partnership with crypto analytics resource […]
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It’s fair to say that IoT has seen a fair few buzzwords roll through over the years, but there is a fresh batch of cutting-edge technology that will really change the way businesses and consumers alike interact. We’ve picked out eight critical areas where this change will be most marked and disruptive to the […]
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The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform […]
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Google announced on Wednesday new accreditations from the Media Ratings Council (MRC) across its ad products and updates to third-party measurement capabilities for Google and YouTube. The company says it is committed to industry standards to help marketers compare performance across ad sellers. MRC accreditations span across products. The company said it has gained […]
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ […]
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