Samsung Electronics has announced that it has acquired Zhilabs to further enhance its 5G capabilities. Zhilabs is known for its Artificial Intelligence (AI)-based network and service analytics, and that AI-based automation will enable Samsung to introduce new services in the 5G era, such as industrial Internet of Things (IoT) and connected cars. In addition, AI-based transformation […]
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Toyota has partnered with blockchain ads analytics firm Lucidity to reduce wasted spending and address fraud in its advertising campaigns. Japanese car manufacturer Toyota has partnered with blockchain advertising analytics firm Lucidity to cut down on fraud when buying digital ads, according to a press release published Oct. 16. Formerly known as KR8OS, Lucidity was […]
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SimpleFX, one of the fastest growing CFD platforms, has just released a new version of SimpleFX WebTrader with the goal of becoming the fastest and easiest of all trading tools available at present. The company has also joined hands with the affiliate tracking platform Unilink.io to help its clients enjoy real-time revenue tracking benefit and […]
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Realeyes’ dashboard measuring the attention of a test viewer. As artificial intelligence (AI) its machine learning subset get more advanced, analytics get deeper and more nuanced. One proof point: Realeyes’ new technology that can tell advertisers if test viewers are paying attention or not. Emotional tracking is not new. Tobii has been offering eye tracking […]
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It’s almost five months since Europe’s General Data Protection Regulation (GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States toward stricter state data privacy laws such as California’s Consumer Privacy Act (CCPA) as well as possible federal legislation. More laws, mean more tools. […]
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In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating Magento into its Experience Cloud. In Adobe’s sky, there are clouds that contain other clouds. So, the Experience Cloud contains the Marketing Cloud, the Analytics Cloud, the Advertising Cloud — and, with the acquisition, […]
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to […]
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In commerce, the conversion is the Holy Grail. The moment when customer contact becomes a sale, and tips over to meaningful relationships, ideally long-lasting. It’s an elusive goal, though not for lack of data, which is everywhere and ever-changing. The key is to leverage all that data along different touchpoints in the consumer lifecycle, to create […]
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Japanese multinational conglomerate SoftBank Group International recently led a funding round for HEED – a new consumer platform that uses IoT analytics and AI to transform sports and entertainment experience. The round raised $35 million which will be used to strengthen the company’s expansion as it ties up with sports clubs and leagues across […]
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The impact of Europe’s General Data Protection Regulation (GDPR) continues to take shape roughly five months after taking effect, and Facebook could be on the hook for billions of dollars in fines tied to a data breach of about 50 million user accounts. As reported, the social media giant was hacked through a vulnerability in […]
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