This week, Pandora launched analytics tools for advertisers to use on its audio platform. The move represents another step in the platform’s ascendancy to a major platform for advertisers. It’s about time. Prior to this week, the streaming audio platform offered minimal online analytics to its advertisers, relying on offline impact and incremental visitation lift […]
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sponsored A blockchain-based digital advertising startup is launching a hybrid ICO model inspired by Vitalik Buterin’s DAICO, where contributors can receive refunds if milestones aren’t met. A digital advertising startup with the goal of “building a better internet” for web users, publishers and advertisers is embarking on the second round of its token offering – […]
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Last year Adobe launched Adobe Advertising Cloud TV to bring data-driven planning and targeting to video advertising across screens, including traditional TV (linear TV). Last week at an annual customer conference, the company announced a new round of partnerships and integrations, including offline measurement. Range of data partners. Adobe is integrating Nielsen national TV ratings, […]
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Innovid’s OTT Composer screen, along with an interactive ad it created for Target The good news for TV watchers is that there are many different ways to watch Over-The-Top (OTT) television, the kind that comes to your TV, Roku box, Apple TV or computer over the internet. The bad news for advertisers is that there […]
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There is no shortage of app and eCommerce platforms out there looking to match up consumers with personal shoppers. As a well-established part of high-end luxury retail experiences, the digital migration of personal shopping makes sense in the current retail context. Consumers shop online more often, since they are shopping digitally more often – but more […]
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A Xinhua News Agency investigation revealed ways Chinese crypto investors are avoiding the country’s ICO ban. An investigation by the Xinhua News Agency has shown it is possible to bypass China’s Initial Coin Offering (ICO) ban, according to an article published September 26. The investigation has shown that despite the government’s efforts to crack down […]
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Integral Ad Science (IAS) released a media quality report for the first half of the year (registration required) this week that shows a slightly more optimistic picture of an industry that’s been beleaguered by challenges in viewability, ad fraud and brand safety for the past few years. Overall, the industry is seeing a healthy jump […]
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Dunkin’ Donuts announced that it has officially changed its name, and will now be known simply as Dunkin’. As a result of the change, new branding was unveiled at its Global Franchisee Convention that recognizes its new name and focus on serving great coffee fast, while also embracing Dunkin’s heritage by keeping its signature pink and orange […]
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Google recently announced that it would lift its moratorium on certain types of cryptocurrency advertising. Specifically, Google will allow registered cryptocurrency exchanges to advertise in the US and Japan. In simple terms, if your company runs a cryptocurrency exchange like Coinbase that is registered and licensed, you can advertise. Licensure, such as BitLicense in New […]
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In January 2018, Facebook placed a ban on cryptocurrency and ICO advertising on its platform, when Bitcoin prices were more than double what they are today. There was speculation that this could be in preparation for a Litecoin integration with Facebook, or that a new “Facecoin” was on the horizon. In addition to the Facebook […]
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