advertising Archives - Page 27 of 29

Redditors Accuse Amex of Sponsoring Anti-Crypto Tweets, But Proof Inconclusive

October 17, 2018cashtechnews

Cointelegraph investigates Redditors’ allegations that American Express has sponsored crypto-skeptical content on Twitter. Reddit users have alleged that American Express (Amex) has sponsored crypto-skeptical content on Twitter, according to a popular forum thread opened Tuesday, Oct. 16. The tweet in question was allegedly circulated through Bloomberg’s Twitter network “TicToc” on Oct. 11, and was reposted […]

Toyota Uses Blockchain Tech to Reduce Fraud in Digital Advertising Campaigns

October 16, 2018cashtechnews

Toyota has partnered with blockchain ads analytics firm Lucidity to reduce wasted spending and address fraud in its advertising campaigns. Japanese car manufacturer Toyota has partnered with blockchain advertising analytics firm Lucidity to cut down on fraud when buying digital ads, according to a press release published Oct. 16. Formerly known as KR8OS, Lucidity was […]

Uber Could Be Valued At $120B In Potential IPO

October 16, 2018cashtechnews

For a potential initial public offering (IPO), Wall Street banks have reportedly given Uber proposals that value the company as high as $120 billion. According to people with knowledge of the matter, the IPO could happen early in 2019, The Wall Street Journal reported. At $120 billion, the company would be worth roughly two times […]

IBM’s Blockchain Patents: From Food-Tracking and Shipping to IoT and Security Solutions

October 15, 2018cashtechnews

A brief history of how IBM has established itself as a leader for innovative blockchain solutions around the world. The adoption of blockchain technology is slowly taking shape across a multitude of industries. At the forefront of the amalgamation of payment systems and logistics is US tech giant International Business Machines Corporation (IBM), which has […]

GDPR complaints stack up across the EU as regulators prepare to issue fines

October 10, 2018October 10, 2018cashtechnews

It’s almost five months since Europe’s General Data Protection Regulation (GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States toward stricter state data privacy laws such as California’s Consumer Privacy Act (CCPA) as well as possible federal legislation. More laws, mean more tools. […]

New Google Joke Advertisement Questions the Validity of Cryptocurrency as Money

October 10, 2018cashtechnews

Google chose an unlikely platform in their new video ad for Google Assistant to address whether or not cryptocurrency is money. Google entered the cryptocurrency-as-money debate on Tuesday, Oct. 9, arguing over its validity during an introductory video for a new feature from its Google Assistant tool. While demonstrating how its Call Screen caller ID […]

Adobe completes Magento integration, aims to ‘make every moment shoppable’

October 9, 2018October 9, 2018cashtechnews

In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating Magento into its Experience Cloud. In Adobe’s sky, there are clouds that contain other clouds. So, the Experience Cloud contains the Marketing Cloud, the Analytics Cloud, the Advertising Cloud — and, with the acquisition, […]

Magento CEO On Why Commerce In The Cloud Makes Every Moment ‘Shoppable’

October 9, 2018cashtechnews

In commerce, the conversion is the Holy Grail. The moment when customer contact becomes a sale, and tips over to meaningful relationships, ideally long-lasting. It’s an elusive goal, though not for lack of data, which is everywhere and ever-changing. The key is to leverage all that data along different touchpoints in the consumer lifecycle, to create […]

Walmart Inks Content Deal With MGM

October 8, 2018cashtechnews

Walmart is partnering with Metro Goldwyn Mayer, the U.S. movie studio, to create content for Vudu, its video on demand service. CNBC, citing Walmart, reported the retailer has been looking for ways to boost Vudu, which it acquired eight years ago, as its subscriber numbers are far behind Netflix. The idea is to find ways to […]

Ubex’s ICO Success Indicates Future of Digital Marketing

October 7, 2018cashtechnews

The trend is clear—digital marketing is bigger than ever, growing more every year. In 2017, it accounted for 39% of the market share, up from 28% in 2014. But this growth still doesn’t mean the industry isn’t rife with problems. Current models are wrought with excessively high commission fees, click fraud, and inefficient targeting algorithms, […]

Tag: advertising

Redditors Accuse Amex of Sponsoring Anti-Crypto Tweets, But Proof Inconclusive

Toyota Uses Blockchain Tech to Reduce Fraud in Digital Advertising Campaigns

Uber Could Be Valued At $120B In Potential IPO

New Google Joke Advertisement Questions the Validity of Cryptocurrency as Money

Walmart Inks Content Deal With MGM

Ubex’s ICO Success Indicates Future of Digital Marketing

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