Adobe’s image for its Sensei AI layer With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC Sales Technology Research Director Gerry Murray and Program Vice President Melissa Webster in a blog post today, “solidifies Adobe’s position as the market leader in marketing […]
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Viewing the agenda for our upcoming MarTech® Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and tech fits right into this theme. The New York Times’ Pamela Della Motta, director of […]
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The time for the question, “Are AI and machine learning here to stay, or are they momentary fads?” has long passed. Now, the answer is a resounding “yes.” Artificial intelligence, and its subset, machine learning, are integral to marketing these days. The real question that marketers need to be asking themselves is: “What is […]
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Health app Cardiogram has shared insights gained from the usage of its service on Apple Watch and other wearables. The company found an increased use of wearables by people with chronic health conditions such as diabetes, atrial fibrillation, hypertension, and sleep apnea. The most shocking results of the data is that of wearable users with […]
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Data access and management provider Lantronix has announced it has joined the Microsoft Azure Certified Internet of Things program. The program accelerates IoT solutions that are pre-tested and verified to work with Microsoft Azure IoT services, which benefit businesses to reach their clientele where they are, working with an ecosystem of devices and platforms […]
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A curious announcement from LG CNS, the South Korean giant’s IT services and consulting arm – the company is rebranding its platform business to focus on technologies around the Internet of Things (IoT), blockchain and artificial intelligence (AI). The release, which can be found here (Korean), notes that – rudimentarily translated – LG CNS’s strategic […]
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Automotive giant Toyota is pumping $500 million into Uber’s self-driving car initiative to help ensure both companies emerge as leaders in the space. Competition is heating up in the autonomous driving business. Analysts from Research and Markets predict the industry will be worth $126.8 billion by 2027, so it’s little wonder so many firms are […]
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At IFA in Berlin, Samsung held a press conference wherein it announced its aim to shape the future of connected living via developing innovative products and services. The South Korean electronics giant showcased how breakthrough technologies, which are powered by AI and IoT, are able to bring comfort and convenience to people’s lives. Samsung […]
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Washington-based CTIA – a trade association representing the wireless communications industry in the US – has created the CTIA Cybersecurity Certification Program for cellular-connected IoT devices. The CTIA Cybersecurity Certification Program is said to be the first of its kind to be developed in partnership with several leading wireless operators, tech firms, security experts and […]
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Smart, connected ‘things’ can report their current state and send alerts when problems appear. However, these products are still not intelligent enough to work without human participation, and a certain degree of monitoring, control, and maintenance is needed anyway, which can be an additional burden for vendors. In such a situation, vendors can resort to […]
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