Samsung outlines vision for connected living through AI, IoT and 5G at IFA

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At IFA in Berlin, Samsung held a press conference wherein it announced its aim to shape the future of connected living via developing innovative products and services. The South Korean electronics giant showcased how breakthrough technologies, which are powered by AI and IoT, are able to bring comfort and convenience to people’s lives.

Samsung is already at the forefront of unravelling the power of AI and 5G for consumers with its recent multi-billion dollar investments, to ensure the continued integration of advancements across hardware, software and services. As next generation network infrastructure is a pre-requisite for the upcoming, ‘futuristic’ connected living era, Samsung, which has already established its 5G industry standards, is already spearheading the rollout of next-gen networks. It is now expecting to introduce the world’s first 5G-powered gigabit home broadband service (5G Fixed Wireless Access) in the US.

“Samsung is uniquely positioned to provide consumers with a full range of cutting-edge AI and IoT products and services based on our wide-ranging portfolio of TVs, displays, audio, home appliances and of course mobile devices,” said HS Kim (above), president and CEO of Samsung Electronics’ consumer electronics division. “We are striving to shape a new era of connected living, where our products and services seamlessly interact with one another to make our consumers’ lives richer, smarter and more entertaining.”

Samsung exhibited a multitude of its next-gen innovations at the IFA 2018. These included the Q900R QLED 8K television, a cutting-edge Micro LED screen designed for enterprise and out-of-home viewing environments, the new HW-N950 and HW-N850 premium soundbars from Samsung and Harman Kardon, a Family Hub refrigerator, Quick Drive washing machine, the Galaxy Note9 mobile phone, and new Galaxy Watch.

The South Korean giant recently added a new AI research centre in Cambridge, UK to its list of global AI research centres, which the company has established in these recent years. The company intends to see around 1,000 well-known AI researchers in its facilities across the world by year 2020. The city of Cambridge has garnered international recognition as a hub of AI talent, but the acquisition of London-based DeepMind Technologies by Google only helped to further boost this reputation. The Cambridge centre will be led by a revered AI researcher, and ex-director of Microsoft’s Cambridge Laboratory, Andrew Blake.

Blake said: “This new centre signifies our commitment to the advancement of AI. Our research will help us to better understand human behaviour while exploring areas like emotion recognition, and further expand the boundaries of user-centric communication to develop AI technologies that ultimately improve people’s lives.”

Picture credit: Samsung

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