Today In Data: FinTech’s Big Year, Halfway Through

The year 2018 has been a been a big year for FinTechs, as investor interest has been strong, and consumers have apparently been interested in upgrading their tools and services. Digital commerce continues to grow, with subscription services showing particular strength – and digital payments continue to go contactless, though perhaps not in the ways initially expected. And though the challenges remain […]

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Getting Around the Google Ad Ban on ICO and Cryptocurrency Websites

Google recently announced that it would lift its moratorium on certain types of cryptocurrency advertising. Specifically, Google will allow registered cryptocurrency exchanges to advertise in the US and Japan. In simple terms, if your company runs a cryptocurrency exchange like Coinbase that is registered and licensed, you can advertise. Licensure, such as BitLicense in New […]

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More than just a name: What marketers need to consider when designing a virtual assistant’s persona

Consumers are becoming increasingly comfortable chatting with popular brands’ virtual assistants, making the AI-powered technology one of the most impactful ways for brands to communicate with their customers. And with the increasing success of digital, voice and kiosk assistants,  we can expect even more of these AI-powered personalities to emerge. In fact, recent research shows […]

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Google receives new MRC accreditations, touts 3rd-party measurement progress

  Google announced on Wednesday new accreditations from the Media Ratings Council (MRC) across its ad products and updates to third-party measurement capabilities for Google and YouTube. The company says it is committed to industry standards to help marketers compare performance across ad sellers. MRC accreditations span across products. The company said it has gained […]

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MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ […]

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US SEC Seeks Sanctions Against Individuals Behind Alleged Crypto Scam PlexCoin

The U.S. SEC is now seeking sanctions against the individuals behind the allegedly fraudulent PlexCoin ICO. The U.S. Securities and Exchange Commission (SEC) is seeking sanctions against the individuals behind the allegedly fraudulent Initial Coin Offering (ICO) known as PlexCoin, Finance Feeds reports September 26. The SEC has been involved in ongoing court proceedings against […]

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Breaking: Circle Internet Financial Launches Stablecoin ‘USD Coin’

Circle is introducing a stablecoin dubbed the “USD Coin,” with a consortium called Centre serving as the platform. Circle Internet Financial Ltd. is launching a USD-backed digital token dubbed the “USD Coin,” Bloomberg reports Wednesday, September 26. A consortium called Centre — which includes Bitmain Technologies Ltd. among its members — will act as a […]

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UK-Based Crypto Platform Launches $1.45 Million Crowdfund Campaign to Bank the Unbanked

sponsored According to the World Bank, there are 1.7 billion people globally who still don’t have a bank account. Nebeus, the London-based crypto platform, has launched a 1.1 million pound ($1.45 million) crowdfunding campaign as they set out their ambitious goal of bringing financial services to people around the world. According to the World Bank, […]

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French Stock Market Watchdog Blacklists 21 Cryptocurrency and Crypto-Asset Websites

France’s stock market regulator has announced it is blacklisting 21 new investment websites, including multiple crypto-related sites. French stock market regulator, the Autorite des Marches Financiers (AMF), announced it is blacklisting 21 new investment websites, including multiple crypto-related sites, September 26. The AMF characterizes the new additions as “unauthorized websites” that offer “atypical investments,” and […]

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