How Crypto Incentives Work, Explained

Crypto platforms are taking innovative approaches when it comes to incentivization, but what does it mean for miners and the people who use these services? Where do loyalty programs fit in? This marketing tool has been suffering issues for years. In the non-crypto world, consumers are overwhelmed by the number of schemes offered by retailers […]

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How can Amazon chip away at the duopoly?

  Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study conducted by Marketing Land parent company Third Door Media, released Thursday, underscores Amazon’s ad business is just getting started. Is Amazon ready to rival Google and Facebook? Marketers acknowledge the platform’s rapid growth […]

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Singapore: Major Utility Company Launches Blockchain-Based Solar Energy Marketplace

SP Group, a major company providing electricity and gas in Singapore, has opened a blockchain-powered marketplace for renewable energy certificates trade. SP Group, a major corporation providing electricity and gas transmission in Singapore, has launched a blockchain-powered renewable energy certificate (REC) marketplace, the company reveals in a press release Monday, Oct. 29. The platform was […]

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