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How semiconductor companies are adopting IoT and AI to drive new revenue growth models

October 12, 2018October 12, 2018cashtechnews

The semiconductor industry is one of the fastest growing sectors in technology. Information provided by the Semiconductor Industry Association (SIA) reveals that global sales of semiconductors reached $40.16 billion for the month of August 2018, which was a 14.9% year-on-year increase compared to August 2017. Market research consultant Stratistics MRC has also stated that many semiconductor […]

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

September 26, 2018cashtechnews

Integral Ad Science (IAS) released a media quality report for the first half of the year (registration required) this week that shows a slightly more optimistic picture of an industry that’s been beleaguered by challenges in viewability, ad fraud and brand safety for the past few years. Overall, the industry is seeing a healthy jump […]

Google receives new MRC accreditations, touts 3rd-party measurement progress

September 26, 2018cashtechnews

Google announced on Wednesday new accreditations from the Media Ratings Council (MRC) across its ad products and updates to third-party measurement capabilities for Google and YouTube. The company says it is committed to industry standards to help marketers compare performance across ad sellers. MRC accreditations span across products. The company said it has gained […]

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IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

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