India is getting a dedicated group for exploring blockchain expansion courtesy of the Internet and Mobile Association of India. The Internet and Mobile Association of India (IAMAI) is forming a dedicated focus group for blockchain exploration made up of both big business and cryptocurrency players, Indian daily newspaper Economic Times reported Monday, Oct. 15. Confirmed […]
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sponsored A blockchain company wants to make its technology so easy that “consumers do not know they are using blockchain.” A blockchain-driven startup believes that blockchain technology has the potential to be more than a “one trick pony designed for investors” – setting the objective of creating cutting-edge technology for fast transactions, and delivering “practical […]
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Brazilian presidential candidate Fernando Haddad has announced his campaign will use blockchain technology to distribute his policy positions and plans for the government. Fernando Haddad, the presidential candidate for the Brazil Workers’ Party, has published his government plan via blockchain, per an announcement published on his website Oct. 14. According to the release, Haddad decided […]
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SimpleFX, one of the fastest growing CFD platforms, has just released a new version of SimpleFX WebTrader with the goal of becoming the fastest and easiest of all trading tools available at present. The company has also joined hands with the affiliate tracking platform Unilink.io to help its clients enjoy real-time revenue tracking benefit and […]
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sponsored A blockchain network is enabling anyone to create their very own coin, which can be easily exchanged for other cryptocurrencies and fiat money. A new blockchain network believes its platform offers the “next step” from Bitcoin – speeding up transaction times and giving crypto enthusiasts the chance to change between different digital currencies with […]
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If data is the new oil, then it could be said that retailers are sitting on data gushers. After all, they have terabytes of data flowing across their various retail channels — and then use the insights that come from it to build better consumer experiences. It sounds elegant and obvious. The problem — Karen Webster noted in a recent conversation with […]
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Could APIs be the missing link in the quest for world banking services domination? One startup seems to think so. APIs are being used across the financial landscape to help traditional banks and FinTechs deliver products to a wider audience, including underbanked populations. This means developers can tap them to extend financial benefits to users […]
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to […]
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The good news about modern digital customers, particularly younger ones, is their consistent willingness to try new things, such as new stores and new delivery experiences. Novelty has a good deal of power for consumers constantly connected to a wide variety of commerce channels. And, as 4G is giving way to 5G, those connection points are going to proliferate, creating […]
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In commerce, the conversion is the Holy Grail. The moment when customer contact becomes a sale, and tips over to meaningful relationships, ideally long-lasting. It’s an elusive goal, though not for lack of data, which is everywhere and ever-changing. The key is to leverage all that data along different touchpoints in the consumer lifecycle, to create […]
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