Tag: martech

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for […]

  Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing Land and MarTech Today. The Community Editor is first a convener, adept at cultivating a strong community of contributors who have demonstrated high-level expertise in digital marketing and wish to […]

Martech in Motion SalesLoft launches new techMeeting Intelligence helps teams listen to, understand and further engage with customer conversations to inform the overall buying experience and provide more transparency into the sales process and sales rep performance. The technology enables the identification and documentation of crucial moments and key points of engagement within a recorded […]

  Adobe’s image for its Sensei AI layer With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC Sales Technology Research Director Gerry Murray and Program Vice President Melissa Webster in a blog post today, “solidifies Adobe’s position as the market leader in marketing […]

Viewing the agenda for our upcoming MarTech® Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and tech fits right into this theme. The New York Times’ Pamela Della Motta, director of […]

  The time for the question, “Are AI and machine learning here to stay, or are they momentary fads?” has long passed. Now, the answer is a resounding “yes.” Artificial intelligence, and its subset, machine learning, are integral to marketing these days. The real question that marketers need to be asking themselves is: “What is […]