In the marketing world, you can’t go any further than the next trend piece or trade publication article before you read about artificial intelligence (AI). It’s said that AI will revolutionize the marketing tech stack; AI will help marketers tap into big data; AI is the key to unlocking the marketing potential of the IoT. […]
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Source: Eligma Created by e-visionaries and advised by experts from companies like Google, Apple and Intel, the Eligma startup continues along its roadmap of smart commerce solutions with the latest technologies including blockchain. After a successful last week’s launch of its MVP − Elly, an AI shopping assistant, Eligma presented a second product. Elipay is […]
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AMC Theatres announced on Wednesday (Sept. 26) that its AMC Stubs A-List, which launched three months ago, has seen membership sign-ups from August and September outpace the company’s expectations, with more than 380,000 moviegoers now part of the subscription service. In a press release, the company said the member count has increased by 120,000 during the […]
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When it comes to using loyalty points as a currency, some might underestimate the difficulty of such an application: “People kind of shrug,” Modo CEO Bruce Parker told PYMNTS.com in an interview. They think that “deploying loyalty points and redeeming them for stuff seems like something that should be pretty easy.” Consumers may be used to […]
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American Express has partnered with digital retailer, Boxed to integrate Hyperledger blockchain technology into its rewards program. Using the functionality of Hyperledger, the company will enable its merchants to create custom Membership Rewards programs for AmEx cardholders. In this pilot program, members will be able to earn five times the normal amount of points when […]
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