Skyword merges with TrackMaven to create a content marketing platform with more insights

Content marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will provide B2B and B2C marketers with a greater understanding of how their content is performing compared to competitors. In June, Skyword released the next generation of its platform, called Skyword 360, and last month it broadened into […]

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Getting Around the Google Ad Ban on ICO and Cryptocurrency Websites

Google recently announced that it would lift its moratorium on certain types of cryptocurrency advertising. Specifically, Google will allow registered cryptocurrency exchanges to advertise in the US and Japan. In simple terms, if your company runs a cryptocurrency exchange like Coinbase that is registered and licensed, you can advertise. Licensure, such as BitLicense in New […]

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Conductor CEO Besmertnik discusses vision of ‘ethical marketing’

  When WeWork acquired Conductor, an SEO and content marketing platform, in March, I interviewed Conductor CEO Seth Besmertnik. I was struck by his emphasis on customer-first “ethical marketing.” We agreed to a follow-up interview to further explore what ethical marketing means in principle and practice — especially in the context of recent data and […]

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