Realeyes’ dashboard measuring the attention of a test viewer. As artificial intelligence (AI) its machine learning subset get more advanced, analytics get deeper and more nuanced. One proof point: Realeyes’ new technology that can tell advertisers if test viewers are paying attention or not. Emotional tracking is not new. Tobii has been offering eye tracking […]
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In commerce, the conversion is the Holy Grail. The moment when customer contact becomes a sale, and tips over to meaningful relationships, ideally long-lasting. It’s an elusive goal, though not for lack of data, which is everywhere and ever-changing. The key is to leverage all that data along different touchpoints in the consumer lifecycle, to create […]
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Microsoft and Grab, the on-demand transportation, mobile payments, and online-to-offline services platform in Southeast Asia, announced Monday (October 9) a strategic partnership in which Grab will tap Microsoft’s machine learning and artificial intelligence capabilities. In a press release, the companies said that in the first step of the partnership Grab will adopt Microsoft’s Azure as […]
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China aims to “attract talent” and “explore application” of blockchain tech with new pilot zone. China’s Hainan Province became the host of the country’s “first” officially licensed “‘blockchain pilot zone” Monday, Oct. 8, China’s official state-run press agency Xinhua reports. With its base at the Hainan Resort Software Community (RSC), a dedicated tech space and […]
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Facebook announced Monday (Oct. 8) the launch of the Portal and Portal+, its voice-activated communication devices for the home. In a press release, the social media giant said that artificial intelligence will make it easier to make calls and socialize. The Portal boasts a 10-inch 1280 x 800 display, while the Portal+ comes with a […]
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There is much to be shocked by in the unfolding Danske Bank money laundering scandal, such as the simple amount laundered through the Estonian branch of the Denmark-based bank — $234 billion at current count, roughly the size of the entire Danish economy — or the fallout from the event, including the bank’s CEO Thomas Borgen […]
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The mayor of South Korea’s capital Seoul, Park Won-Soon, has committed to investing $108m (£83m) towards developing blockchain hubs within the city. Park’s announcement came amid a diplomatic visit to Zurich, where he announced plans to create two business complexes in Seoul which would become home to 200 blockchain-based companies by 2021. These hubs would […]
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Law enforcement agencies and the military could benefit from blockchain as much as financial institutions do. Blockchain-based systems’ decentralized nature makes for their formidable resiliency to the outsiders’ attempts to infiltrate or take down such networks. Governments, law enforcement agencies and even military leadership around the world seem to be embracing a more blockchain-friendly way […]
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The Wall Street Journal creates, then gets rid of, its own cryptocurrency and the Petro may be ready for public sale in November. Coming every Sunday, the Hodler’s Digest will help you to track every single important news story that happened this week. The best (and worst) quotes, adoption and regulation highlights, leading coins, predictions, […]
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The trend is clear—digital marketing is bigger than ever, growing more every year. In 2017, it accounted for 39% of the market share, up from 28% in 2014. But this growth still doesn’t mean the industry isn’t rife with problems. Current models are wrought with excessively high commission fees, click fraud, and inefficient targeting algorithms, […]
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