The MarTech Minute: Taboola, Unbounce’s partnership; new tech for SalesLoft; more

Martech in Motion SalesLoft launches new techMeeting Intelligence helps teams listen to, understand and further engage with customer conversations to inform the overall buying experience and provide more transparency into the sales process and sales rep performance. The technology enables the identification and documentation of crucial moments and key points of engagement within a recorded […]

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With Marketo mega-deal, Adobe’s reach just got a whole lot wider

  Adobe’s image for its Sensei AI layer With the announcement Thursday that Adobe is buying Marketo, the world of major marketing platforms looks different. “This deal,” wrote IDC Sales Technology Research Director Gerry Murray and Program Vice President Melissa Webster in a blog post today, “solidifies Adobe’s position as the market leader in marketing […]

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Here’s why The New York Times broke down its martech and engineering silos

Viewing the agenda for our upcoming MarTech® Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and tech fits right into this theme. The New York Times’ Pamela Della Motta, director of […]

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Lantronix joins Microsoft’s Azure Certified for Internet of Things program

  Data access and management provider Lantronix has announced it has joined the Microsoft Azure Certified Internet of Things program. The program accelerates IoT solutions that are pre-tested and verified to work with Microsoft Azure IoT services, which benefit businesses to reach their clientele where they are, working with an ecosystem of devices and platforms […]

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LG CNS announces strategic platform rebrand to focus on IoT, blockchain and AI

  A curious announcement from LG CNS, the South Korean giant’s IT services and consulting arm – the company is rebranding its platform business to focus on technologies around the Internet of Things (IoT), blockchain and artificial intelligence (AI). The release, which can be found here (Korean), notes that – rudimentarily translated – LG CNS’s strategic […]

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