Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement

  Thunder Experience Cloud and LiveRamp are announcing a new partnership that offers the first personalization and measurement ad platform for the entire LiveRamp identity graph. “We are the first people-based ad server,” Thunder CEO Victor Wong told me. His company provides a creative ad management platform and server. People-based profiles versus cookie-based. LiveRamp’s IdentityLink […]

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Australian Real Estate Major to Trial Blockchain-Powered Solar Energy Management Solution

Australian shopping mall operator with 70 locations across the country is testing Power Ledger’s blockchain solution for solar energy management. Australian firm Vicinity has announced it will trial a blockchain solution for its energy network. The company revealed this Thursday, September 25 in an official press release. Vicinity – with more than $42 billion in […]

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Fiserv Buys Debit Processing Business From Elan Financial For $690M

Fiserv, the global provider of financial services technology solutions, announced on Tuesday (Sept. 25) that it has agreed to acquire the debit card processing, ATM managed services and MoneyPass surcharge-free network of Elan Financial Services, a unit of U.S. Bancorp. In a press release, Fiserv said the acquisition – in which it is paying about $690 million […]

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With Customer 360, Salesforce brings a single customer view to its B2C side

The B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other components. But that hasn’t been the case for the B2C side, where brands themselves had to implement the platform connectors to tie together different customer records across applications for point-to-point connectivity. In […]

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