A screenshot from the AR preview for “The City.” Augmented reality has a new job: promoting a podcast series. That’s how USA Today is using the technology, for its 10-episode podcast series “The City” that becomes available today. Employing original investigative reporting by the publication’s podcast staff, the series chronicles the early-90s story of an […]
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Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data […]
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for […]
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Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing Land and MarTech Today. The Community Editor is first a convener, adept at cultivating a strong community of contributors who have demonstrated high-level expertise in digital marketing and wish to […]
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Customized clothing and automation generally don’t exist comfortably in the same sentence, let alone in the same retail operation. Custom dressing tends to call to mind images of sketched designs and hand-sewn items, not robots or computers. But, fresh off a $1 million funding round with Google Ventures, fashion start-up Maison Me is hoping to […]
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Some digitizations are clearly an upgrade — consumers prefer doing their Black Friday shopping from their couch as opposed to the mall, and businesses prefer that their cross-border payments not be a source of surprise when it comes to arrival times. However, some innovations are, perhaps, a harder sale. We may live in the era of […]
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Lease-to-own services are making a comeback with eCommerce retailers. Overstock.com is bringing a lease-to-own purchase option to its financial service offerings. The option, provided by Progressive Leasing, allows customers to lease products for as long as a year and is available for over three million products on the retailer’s website. Overstock.com is no stranger to offering financial […]
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Before Ankush Sehgal co-founded Try.com, he saw the benefits of try-before-you-buy with his family’s luxury discount store that sold high-end designer brands in London. As was common for luxury retail shops, the store had a black book of VIP customers. Each time a new collection would come into the store, Sehgal’s family would send them […]
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When it comes to the home, and specifically the technology at the heart of most people’s homes, the television has a big role to play. On average, people spend more time interacting with television than any other single activity. Of course, we aren’t all sitting down to watch scheduled programmes in the way families did […]
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After its controversial Colin Kaepernick ads appeared earlier in September, the market value of Nike has grown by $6 billion. All in, the retailer’s stock has risen by 36 percent during the year, with 5 percent of the gain occurring after the release of the ads, Fortune reported. Riley FBR Chief Market Strategist Art Hogan said […]
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