McDonald’s, Nestlé and Virgin Media joined a blockchain pilot seeking to increase transparency in advertising online. McDonald’s, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry Committee for Web Standards (Jicwebs) — a British United digital ad trading standards body — the […]
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Liquid has hit unicorn status with the first close of an ongoing Series C funding that puts the company valuation at over $1 billion. Japanese crypto trading platform Liquid has hit unicorn status with the first close of an ongoing Series C funding that puts the company valuation at over $1 billion. The news was […]
Continue ReadingAmerican leading chocolate production company The Hershey Company has joined blockchain-based consortium AdLedger. Blockchain-based consortium AdLedger has on-boarded The Hershey Company, a leading American chocolate production company, media outlet AdWeek reported on March 26. Hershey, along with French media group Publicis Media and The Global Audience Based Buying Conference & Consultancy (GABBCON), has reportedly joined […]
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SBI Ripple Asia and the Japan Payment Card Consortium have announced a joint proof of concept to prevent fraud with blockchain technology. SBI Ripple Asia and the Japan Payment Card Consortium have announced a joint proof of concept (PoC) to combat fraud with blockchain technology, according to an official release published Nov. 16. According to […]
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Toyota has partnered with blockchain ads analytics firm Lucidity to reduce wasted spending and address fraud in its advertising campaigns. Japanese car manufacturer Toyota has partnered with blockchain advertising analytics firm Lucidity to cut down on fraud when buying digital ads, according to a press release published Oct. 16. Formerly known as KR8OS, Lucidity was […]
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For a potential initial public offering (IPO), Wall Street banks have reportedly given Uber proposals that value the company as high as $120 billion. According to people with knowledge of the matter, the IPO could happen early in 2019, The Wall Street Journal reported. At $120 billion, the company would be worth roughly two times […]
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Japanese multinational conglomerate SoftBank Group International recently led a funding round for HEED – a new consumer platform that uses IoT analytics and AI to transform sports and entertainment experience. The round raised $35 million which will be used to strengthen the company’s expansion as it ties up with sports clubs and leagues across […]
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Toyota Motor and SoftBank announced Thursday (October 4) they have formed a strategic partnership to enable the creation of new mobility services. In a press release, the companies said they plan to create a joint venture company to be called MONET Technologies Corp. before the end of the fiscal 2018 year. Toyota and Softbank said the objective of […]
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Automotive giant Toyota is pumping $500 million into Uber’s self-driving car initiative to help ensure both companies emerge as leaders in the space. Competition is heating up in the autonomous driving business. Analysts from Research and Markets predict the industry will be worth $126.8 billion by 2027, so it’s little wonder so many firms are […]
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