Blockbuster or a Bust? Tickets Industry Lines Up Around the Blockchain

Blockchain has a great future in the ticketing industry, according to experts. However, integration will not be an easy process. Ticketmaster, one of the largest event ticket distributors in the world, announced in October 2018 that it had acquired Upgraded, a blockchain technology company specializing in live event ticketing. By applying blockchain technology, Ticketmaster set […]

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Ticketmaster to Enhance Ticketing System with Blockchain in New Partnership

Ticketmaster has acquired blockchain-focused live events firm Upgraded to enhance its ticketing system and prevent fraudulent tickets. Global ticketing giant Ticketmaster has acquired blockchain-focused live events firm Upgraded, according to an Oct. 18 press release. Ticketmaster, a division of the world’s largest live-entertainment business Live Nation, plans to use blockchain technology through the partnership as […]

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Will Scalping Accusations Against Ticketmaster Spark Changes?

Ticketmaster stood accused of scalping this week, the result of two undercover reporters in Canada finding out that the company was allegedly forging relationships with scalpers in secret, in violation of Ticketmaster’s own policies. It’s unclear what, if anything, will come from this. Consumers who attend concerts and other events involving Ticketmaster love to hate […]

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