US Software Company Salesforce Wins Patent for Blockchain Anti-Spam Solution

U.S. company Salesforce, which operates a cloud-based mailing platform, has patented a blockchain solution to distinguish between spam and regular emails. U.S. software company Salesforce has won a patent to detect spam emails using blockchain technology. The patent filing was published on the U.S. Patent and Trademark Office (USPTO) website Tuesday, Nov. 4. Salesforce, which […]

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Marsh Confirms IBM Blockchain Insurance Partnership to Include Salesforce

IBM and Marsh’s blockchain-based commercial insurance partnership will leverage Salesforce links, the companies have confirmed. Global insurance brokerage and risk management firm Marsh announced it would extend its partnership with IBM as part of its proof-of-insurance blockchain solution, a press release confirmed Wednesday, September 26. Marsh, which began working with IBM in April this year […]

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MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ […]

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With Customer 360, Salesforce brings a single customer view to its B2C side

The B2B side of Salesforce has always had a single data model of customers across the Sales Cloud, Service Cloud, Pardot and other components. But that hasn’t been the case for the B2C side, where brands themselves had to implement the platform connectors to tie together different customer records across applications for point-to-point connectivity. In […]

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Salesforce launches Einstein Voice for ‘conversational CRM’

Two products being announced: Einstein Voice Assistant and Einstein Voice Bots. Einstein Voice Assistant promises more intuitive interaction with Salesforce tools and data; Voice Bots will enable Salesforce customers to build their own voice assistants quickly and simply. The products won’t be available until summer and winter 2019; pricing has not been determined. Ahead of […]

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