programmatic advertising Archives

Blockchain Expands in Advertising Industry, but Crypto Remains a No Go

June 28, 2020cashtechnews

Crypto has been left out of the advertising industry, but blockchain technology may be its ticket back in to innovate and change the space. Despite seeing substantial growth in popularity, topping Google search trends amid the recent halving, the coronavirus pandemic and mainstream coverage, the cryptocurrency industry has somewhat been left out of the advertising […]

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

September 26, 2018cashtechnews

Integral Ad Science (IAS) released a media quality report for the first half of the year (registration required) this week that shows a slightly more optimistic picture of an industry that’s been beleaguered by challenges in viewability, ad fraud and brand safety for the past few years. Overall, the industry is seeing a healthy jump […]

Tag: programmatic advertising

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

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