A new study has found that the smart speaker and music streaming markets are becoming more interdependent. According to CNBC, market research firm AudienceNet conducted the study, called “Audiomonitor 2018: The Overall Music Listening Landscape,” surveying 3,000 people older than 16. The data revealed that music services such as Spotify, Apple Music and Pandora are […]
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This week, Pandora launched analytics tools for advertisers to use on its audio platform. The move represents another step in the platform’s ascendancy to a major platform for advertisers. It’s about time. Prior to this week, the streaming audio platform offered minimal online analytics to its advertisers, relying on offline impact and incremental visitation lift […]
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It’s been said that you never set foot in the same river twice. Or stream, for that matter – and let’s extend that to “streaming music service.” To put it another way, everything changes, sooner rather than later. The stream of notes and talks and podcasts and all manner of audio content is about to […]
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