Ticketmaster to Enhance Ticketing System with Blockchain in New Partnership

Ticketmaster has acquired blockchain-focused live events firm Upgraded to enhance its ticketing system and prevent fraudulent tickets. Global ticketing giant Ticketmaster has acquired blockchain-focused live events firm Upgraded, according to an Oct. 18 press release. Ticketmaster, a division of the world’s largest live-entertainment business Live Nation, plans to use blockchain technology through the partnership as […]

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Retail Pulse: Brandless And Wayfair Plan Pop-Ups, Kroger Teams With Walgreens For Pickup

Digitally native retailers are testing out temporary brick-and-mortar locations to drive consumer engagement — and allow their customers to experience some of their selections in real life. Two eCommerce retailers in particular — Wayfair and Brandless — are planning to reach consumers with pop-up shops ahead of the busy holiday shopping season. Wayfair plans to […]

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Mastercard Applies for Patent on Blockchain Coupon Authentication

Large institutions and multinational corporations are scrambling to acquire intellectual property, and Mastercard has submitted a new patent application for a new method of verifying coupon authenticity using blockchain technology. The application that was filed on November 29, 2016 is titled, “Method and System for Authentication of Coupons vis Blockchain” and was published on May […]

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