Last year Adobe launched Adobe Advertising Cloud TV to bring data-driven planning and targeting to video advertising across screens, including traditional TV (linear TV). Last week at an annual customer conference, the company announced a new round of partnerships and integrations, including offline measurement. Range of data partners. Adobe is integrating Nielsen national TV ratings, […]
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Sep 28, 2018 by Barry Levine In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between […]
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The IT department of state nuclear energy corporation Rosatom is committed to developing blockchain, AI and IoT to increase its productivity. Russian state nuclear energy corporation (Rosatom) will develop “advanced” digital technologies, such as blockchain, according to Rosatom IT department head Evgeniy Abakumov, cited by corporate outlet Strana Rosatom Monday, October 1. As per Abakumov, […]
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A Chinese magazine has made the rare decision to promote Bitcoin payments by accepting the currency for subscriptions. Beijing Sci-Tech Report (BSTR), China’s oldest media publication covering the tech industry, has announced it will offer subscriptions payable with Bitcoin (BTC), local media outlet Guangming reported Sunday, September 30. An evidently rare occurrence from China, were […]
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On Friday (Sept. 30), LendingClub officially closed the door on a two-year chapter in its corporate history that its current board and founding team would probably like to forget. Both the Securities and Exchange Commission (SEC) and the Department of Justice (DOJ) have officially ended a two-year investigation of LendingClub, its subsidiary LC Advisors (LCA), […]
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New research on ICOs’ spending habits reveal over $700 million “realized” in profits and almost $100 million remaining. Initial Coin Offerings (ICOs) have almost broken even on funds sold versus funds they raised, new research by Hong Kong cryptocurrency trading platform BitMEX revealed Monday, October 1. The findings, compiled in partnership with crypto analytics resource […]
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Most people today think of slavery as a barbaric system from a bygone era, but for millions of victims around the world, it continues to be a day-to-day reality. According to research from the United Nations (UN), more than 40 million people worldwide were enslaved as of 2016, mostly through human trafficking rings, which earn […]
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The Securities and Exchange Commission announced Saturday (September 30) that Elon Musk, CEO and chairman of Tesla, and the green car company have agreed to pay a total of $40 million in fines and for Musk to resign as chairman to settle securities fraud charges. In a press release, the SEC said it charged Tesla […]
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Ripple, the blockchain startup, is heading up a new cryptocurrency lobbying group called Securing America’s Internet of Value Coalition. Coindesk, citing a Business Standard report late last week, reported the companies behind the lobbying group also include the RippleWorks Foundation; Coil, a company developing a solution for digital payments; Hard Yaka, an investment firm focusing on […]
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sponsored A blockchain-based “crypto arcade playground” is vowing to help game developers make decent profits without having to rely on commission-heavy app stores. For small indie game developers, the advent of Apple’s App Store and Google Play has proven to be both a blessing and a curse. While one-man bands were able to upstage some […]
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