More than just a name: What marketers need to consider when designing a virtual assistant’s persona

Consumers are becoming increasingly comfortable chatting with popular brands’ virtual assistants, making the AI-powered technology one of the most impactful ways for brands to communicate with their customers. And with the increasing success of digital, voice and kiosk assistants,  we can expect even more of these AI-powered personalities to emerge. In fact, recent research shows […]

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Salesforce launches Einstein Voice for ‘conversational CRM’

Two products being announced: Einstein Voice Assistant and Einstein Voice Bots. Einstein Voice Assistant promises more intuitive interaction with Salesforce tools and data; Voice Bots will enable Salesforce customers to build their own voice assistants quickly and simply. The products won’t be available until summer and winter 2019; pricing has not been determined. Ahead of […]

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