Celebrity Crypto-Investments: A Boost for the Industry, but Also a Distraction

Celebrity investments are boosting crypto, but the industry still needs to build killer apps. Marketing loves celebrities — and with good reason. They’re “celebrated” people, individuals invested with bulk quantities of cultural capital (i.e., public respect, goodwill and interest), which — if tapped correctly by marketing firms — can be reflected onto endorsed products. This […]

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Report: E*Trade Prepares to Offer Crypto Trading

E*Trade is reportedly ramping up to offer cryptocurrency trading services on its online trading platform. Online trading firm E*Trade Financial Group is preparing to offer cryptocurrency trading on its platform, sources familiar with the matter told Bloomberg on April 26. E*Trade will reportedly begin by offering bitcoin (BTC) and ether (ETH) after which it will […]

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Report: United States-Based Crypto Exchange ErisX Is About to Launch its Trading Platform

Chicago-based cryptocurrency exchange EriX is reportedly about to launch its spot trading service. Chicago-based cryptocurrency exchange EriX is reportedly about to launch its spot trading service, industry news outlet The Block reports on April 24. Per the report, the exchange has recently been in test mode with some financial firms that would potentially become users. […]

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