personalization Archives - Page 2 of 2

MarTech Today: IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools

October 9, 2018cashtechnews

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to […]

Magento CEO On Why Commerce In The Cloud Makes Every Moment ‘Shoppable’

October 9, 2018cashtechnews

In commerce, the conversion is the Holy Grail. The moment when customer contact becomes a sale, and tips over to meaningful relationships, ideally long-lasting. It’s an elusive goal, though not for lack of data, which is everywhere and ever-changing. The key is to leverage all that data along different touchpoints in the consumer lifecycle, to create […]

Better personalization: The intersection of AI, automation and marketing

October 5, 2018cashtechnews

In the marketing world, you can’t go any further than the next trend piece or trade publication article before you read about artificial intelligence (AI). It’s said that AI will revolutionize the marketing tech stack; AI will help marketers tap into big data; AI is the key to unlocking the marketing potential of the IoT. […]

Tag: personalization

MarTech Today: IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools

Better personalization: The intersection of AI, automation and marketing

Terms & Conditions

Follow Cash Tech News

Cash Tech News

Get Daily Articles by Email