Louis Vuitton and Christian Dior Owner Unveils Blockchain Platform to Verify Luxury Goods

LVMH brands including Louis Vuitton and Christian Dior are already involved in the platform. ConsenSys has teamed up with LVMH and Microsoft to build a blockchain-powered platform that allows consumers to verify the authenticity of luxury goods, according to a news release on May 16. The consortium says the system, known as Aura, is designed to “serve the […]

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“Cryptokicks”: What We Know About Nike’s Potential Gateway Into Crypto

The U.S. footwear titan has applied for a trademark for the term “cryptokicks.” Nike, the United States footwear and clothing behemoth, has recently joined the ranks of mainstream corporations that are considering entering the field of cryptocurrencies, currently spearheaded by the likes of Facebook and Starbucks. A document filed with the U.S. Patent and Trademark […]

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Blockchain Platform for Content Creators and Fans Sets Out Plan for Gaining Global Reach

sponsored A blockchain-powered platform aiming to deliver a fairer deal for creators is broadening the choice of music, illustrations and webtoons available to fans. A blockchain-powered platform that allows content creators to reach its fans directly says it is broadening the choice of music, illustrations and webtoons it has on offer — improving both quality […]

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FPT Corporation and SBI Holdings Invest $3 Million in Vietnamese Blockchain Project

FPT Corporation and SBI Holdings Inc have jointly invested $3 million in Vietnamese blockchain startup Utop. Technology company FPT Corporation and financial services firm SBI Holdings Inc have jointly invested $3 million in Vietnamese blockchain startup Utop, local English language daily news outlet Viet Nam News reported on April 19. FPT Corporation and SBI Holdings Inc […]

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Textbook Case of Crypto Hype: How Iced Tea Company Went Blockchain and Failed Despite a 289 Percent Stock Rise

Long Blockchain Corp (i.e., Long Island Iced Tea), has reached an agreement to sell its beverage business. On March 6, Long Blockchain Corp., previously known as Long Island Iced Tea, reached an agreement to sell its beverage business. In December 2017, the firm rebranded itself to focus on blockchain development and enjoyed a 289 percent […]

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