A new study has found that hackers can use appliances that are connected via the Internet of Things (IoT) to set off widespread blackouts. The data from a Princeton University study found that hackers are able to take control of washing machines, refrigerators, air conditioners, and other connected devices to “manipulate the power demand in the grid,” […]
Continue Reading
Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran marketing operations expert and author of “The Rise of the Revenue Marketer,” Qaqish believes the three primary challenges facing CMOs […]
Continue Reading
Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data […]
Continue Reading