Tag: conductor

MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ […]

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Conductor CEO Besmertnik discusses vision of ‘ethical marketing’

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  When WeWork acquired Conductor, an SEO and content marketing platform, in March, I interviewed Conductor CEO Seth Besmertnik. I was struck by his emphasis on customer-first “ethical marketing.” We agreed to a follow-up interview to further explore what ethical marketing means in principle and practice — especially in the context of recent data and […]

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