Tag: Brandwatch

MarTech Today: IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools

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  Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to […]

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Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence

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The merger between social intelligence firms Brandwatch and Crimson Hexagon — announced Thursday — will lead to a new platform that integrates social media listening and research about markets, brands and consumers. That’s according to Brandwatch CEO and co-founder Gilles Palmer. He acknowledged that both companies have essentially “solved the same problem” of helping brands […]

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