A brief history of how IBM has established itself as a leader for innovative blockchain solutions around the world. The adoption of blockchain technology is slowly taking shape across a multitude of industries. At the forefront of the amalgamation of payment systems and logistics is US tech giant International Business Machines Corporation (IBM), which has […]
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An interview with Mr. Roubini about “buggy” smart contracts, Ethereum being a scam, why he might want to give the industry another try The interview has been edited and condensed. Nouriel Roubini is a New York-based economist that famously predicted the 2008 financial crisis when only a few considered there might be a threat to […]
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Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn’t going to be the next big thing. Yes, voice search is disrupting text-based searches, […]
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The semiconductor industry is one of the fastest growing sectors in technology. Information provided by the Semiconductor Industry Association (SIA) reveals that global sales of semiconductors reached $40.16 billion for the month of August 2018, which was a 14.9% year-on-year increase compared to August 2017. Market research consultant Stratistics MRC has also stated that many semiconductor […]
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Realeyes’ dashboard measuring the attention of a test viewer. As artificial intelligence (AI) its machine learning subset get more advanced, analytics get deeper and more nuanced. One proof point: Realeyes’ new technology that can tell advertisers if test viewers are paying attention or not. Emotional tracking is not new. Tobii has been offering eye tracking […]
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sponsored Data services pave the way for AI-enabled trading decision making. Call it counterintuitive, but blockchain could be considered less transparent now than the stock market. How so? Blockchains are apparently open, and anyone can see which token went where, after all. Well, yes and no. Blockchain is a forest, and a forest is the […]
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As is often the case with these big hardware events – the Made by Google Event was both surprising and not. Much of what was rolled on a New York stage yesterday afternoon (Oct. 9) was anticipated and well known long before the stage presentations began: the new Pixel phone was described as “exactly as […]
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to […]
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In commerce, the conversion is the Holy Grail. The moment when customer contact becomes a sale, and tips over to meaningful relationships, ideally long-lasting. It’s an elusive goal, though not for lack of data, which is everywhere and ever-changing. The key is to leverage all that data along different touchpoints in the consumer lifecycle, to create […]
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Microsoft and Grab, the on-demand transportation, mobile payments, and online-to-offline services platform in Southeast Asia, announced Monday (October 9) a strategic partnership in which Grab will tap Microsoft’s machine learning and artificial intelligence capabilities. In a press release, the companies said that in the first step of the partnership Grab will adopt Microsoft’s Azure as […]
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