What would you say about a computer geek who said he could protect your online identity, and while doing do would make a bold move against the likes of Facebook and Google? What would you say if that person happened to be the inventor of the World Wide Web? As consumers become more cautious — […]
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Over the past few years, marketing has been transformed by new technology. And the flood of data makes it easier and more efficient to identify, reach and convert potential customers and stakeholders. With relative ease, marketers today can find those individuals who might most benefit from their company or organization’s products and services. From the […]
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Over the last few years, quick-service restaurants (QSRs) have focused on introducing mobile apps and designated pickup lines that help busy customers get in, get their meals and get out — ASAP. However, not all customers want to eat in the car, at home or in the office cafeteria. Some QSRs are enabling mobile order-ahead […]
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The tech stack and IP address history for Beadfest.com, per Notablist Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform […]
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A site visitor’s gaze is being shared via Tobii Pro Sprint. Eye-tracking firm Tobii is out Wednesday with its first web-based eye-tracker, a lightweight product that is designed for fast user experience testing. Called the Tobii Pro Sprint, it offers a strip-shaped USB-linked camera that sits under a user’s computer screen, plus an extension […]
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Inspire Brands announced that it will acquire Sonic for approximately $2.3 billion. The agreement was unanimously approved by Sonic’s Board of Directors, and represents a premium of approximately 19 percent per share to Sonic’s closing stock price on September 24, 2018 ($43.50 per share). “This value-maximizing transaction validates the actions we have taken over the […]
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Dunkin’ Donuts announced that it has officially changed its name, and will now be known simply as Dunkin’. As a result of the change, new branding was unveiled at its Global Franchisee Convention that recognizes its new name and focus on serving great coffee fast, while also embracing Dunkin’s heritage by keeping its signature pink and orange […]
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Google recently announced that it would lift its moratorium on certain types of cryptocurrency advertising. Specifically, Google will allow registered cryptocurrency exchanges to advertise in the US and Japan. In simple terms, if your company runs a cryptocurrency exchange like Coinbase that is registered and licensed, you can advertise. Licensure, such as BitLicense in New […]
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Consumers are becoming increasingly comfortable chatting with popular brands’ virtual assistants, making the AI-powered technology one of the most impactful ways for brands to communicate with their customers. And with the increasing success of digital, voice and kiosk assistants, we can expect even more of these AI-powered personalities to emerge. In fact, recent research shows […]
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Google announced on Wednesday new accreditations from the Media Ratings Council (MRC) across its ad products and updates to third-party measurement capabilities for Google and YouTube. The company says it is committed to industry standards to help marketers compare performance across ad sellers. MRC accreditations span across products. The company said it has gained […]
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